Perma-Prest is the trademark Sears uses to market clothing made from fabrics like polyester. It refers to fabrics with "permanent press" or "durable press" properties. The fabric is treated to resist wrinkles and retain its shape after washing, reducing the need for ironing.
Sears applied the Perma-Prest label to a variety of clothing in its collection, including shirts, pants, and even workwear like overalls and mechanics' shirts.
In the 1960s, the promise of less ironing was highly appealing to consumers, especially as more women entered the workforce, as it saved time and effort.
The technology behind Perma-Prest was considered a modern innovation in textiles, providing more convenient and easier-care clothing than traditional cotton. It also enhanced the durability of the garments, making them a practical choice for workwear and everyday use.
